Web 2.0 Tools

An integral element of any promotional campaign is the monitoring and evaluation stages, which allow businesses/organisations to measure the effectiveness of their promotional strategies on the intended audience.

The student's project includes an element of monitoring and evaluation, which must be included in the timeline developed. The second business-oriented lesson will be teaching students how to develop a survey using the online tool "Free Online Surveys" (http://freeonlinesurveys.com/). Each student will be required to develop a survey consisting of a minimum of 12 and maximum of 16 questions, designed to evaluate the effectiveness of the promotional campaign while it is in operation.

Free Online Surveys is an online tool which allows for the quick and easy development of surveys, which can be conducted online.

 

This tool allows students to develop suitable questions, and appropriate multiple choice answers, as well as the option to allow consumer responses other than the allocated options.
This tool allows for a printed version of the survey, with the upgrade, however the free version provides students with a link to their survey, which students will be required to upload to edmodo or email to the teacher to demonstrate completion for marking as part of the assessment.

The survey tool has the options for different visual settings and options, providing output similar to the following:

 

 This tool allows students to create a survey, and understand the process of consumer feedback from the intended audience. The development of questions is perhaps the most important aspect of this lesson as feedback questions must be sure to be free from bais, and allow for consumer opinion in a manner which allows for statistical analysis to determine results and thus effectivenesss of the campaign.