EDUC1751 – Assessment 2 planning
Commerce Syllabus links
Syllabus: Commerce, stages 4 &5. Option 2: Promoting and Selling (pp 28-29).
Idea: Students are set the task to promote a non-profit organisation/event, incorporating content from both the commerce and arts syllabi.
Elements from the 4 areas of Promoting & Selling can be addressed, or we can choose to focus highly on selected 2.
Ideas: Students are set a task to promote a not-for-profit organisation or event within their school environment. This is a grouping task which requires students to work together in a physical and online environment to document their progress and outcomes with the task.
· Within the business element of the project students will learn about the areas of promotion and selling including selling techniques and their effectiveness, targeting, and relevance to audience.
· Within the visual arts component of the project students will be introduced to successful promotional designs or products and/or causes, and learn how to make these promotional objects and strategies
There lies potential for student’s ability to run a fundraiser that they will promote to the school or wider community, to enable the implementation and monitoring of selling techniques and promotional activities.
| Students Learn About | Students Learn To |
| The Selling Process: · Factors which differentiate products - Service, convenience, value and social - Environmental · Product promotion strategies | · Identify why consumers select particular products · Discuss social, ethical, and environmental considerations in promoting products · Identify a range of strategies used to promote products · Discuss the role of gender in product promotion |
| Students Learn About | Students Learn To |
| Targeting Consumers · Processes used to identify target markets · Legal and ethical issues associated with product promotion strategies | · Match appropriate target markets for particular products · Research and discuss a range of legal and ethical issues associated with product promotion · Identify how promotion strategies target particular groups in the community |
| Students Learn About | Students Learn To |
| Applying Selling Techniques · Processes associated with the development and implementation of selling techniques for a particular product or service · Monitoring and evaluating selling techniques | · Analyse the selling techniques used to market a product or service to maximise profit · Investigate a number of these selling techniques for a product · Evaluate the effectiveness of the selling techniques of a particular product · Evaluate the effectiveness of selling techniques on consumers |
| Students Learn About | Students Learn to |
| Current Issues · Current issues involving promoting and selling goods and services | · identify and investigate current issues relating to the promotion and selling of goods and services and the impact on consumers |
Outcomes that can be addressed:
5.1 applies consumer and financial, business, legal and employment concepts and terminology in a variety of contexts
5.4 analyses key factors affecting commercial and legal decisions
5.6 monitors and modifies the implementation of plans designed to solve commercial and legal problems and issues
5.9 works independently and collaboratively to meet individual and collective goals within specified timelines
Depending on the modification of assessment task ideas, the outcomes addressed are subject to change.
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